Mention people and use the hashtag. Do not underestimate the time required for the successful promotion of an event. Photography is also crucial for making the other techniques on this list — from advertising to email — more effective. Great post with a TON of useful information! Thank you! Promoting the event: Spreading the word and selling tickets. We’re with you on that one! We appreciate it. These are easy to find if you used a hashtag. Freyja Conrad, Dig Right In Landscaping Finally, send an email a few days before with reminders of time, place for registrants and a final pitch for new registration. If your event features well-known experts, include their likeness on your advertising assets. Email interviews are an efficient way to produce content quickly. Effective event marketing plans should include images and videos from previous events to help potential attendees visualize what it will be like to be part of the event. Event promotion through content marketing relies mostly on blog posts, infographics, and videos. You might not know the term, but you’re definitely familiar with retargeting technology. It’d be a great way to facilitate a discussion amongst industry professionals and students. We excel in all type of services. “We were just talking about this the other night…” Strong personal connections may lead to better cohesion on the big day. Your attendees are your biggest advocates. This means promoting the event using various marketing disciplines: Email Marketing: Develop your communications plan for emails well in advance. A great event marketing strategy is the heart of every successful event planners. Event recap blog posts are often easy and fun to write. Curation of tangible content leading up to and/or during the event for event attendees to take away from the event (this could be videos, photos, t-shirts or just about anything.) Events are social occasions. Launching a special hashtag campaign prior to your event is a great way to monitor engagement and reach. I am going use it for an upcoming event and then reference it in an entrepreneurial class that I teach. Bob starts tweeting the code to his network and registrations start rolling in. Take a look at your search engine marketing and display advertising campaigns. I appreciate you linking to it in the post, now I’ll get to dig in and pretend I was there! Hi Andy. Using algorithms and A/B testing, these tools constantly hone and refine your social media and Google Ads to help you make the most impact with your ad budget. Here is an example of how a content strategy event was promoted with two guest posts, one written by the speaker and posted on the event site, and another written by the event organizer on the speaker’s blog. (mention speaker), “Thanks for registering! To find out more about the ticket-buying process of event-goers, check out our guide on, 5 Tips on How to Get Started With Facebook Advertising, How to Use Paid Social Media to Beat Your Competition, The Ultimate Event Advertising Plan for Busy Event Creators. We are known for passion and idea driven events. Incentivize others to market the event for you as affiliates with promotion codes. Each nonBored event posting creates a search engine optimized webpage that can easily be shared with social media. Somewhere i read that if no one knows about your event then it is worthless to execute it therefore marketing of an event is so important. Great speakers draw crowds like a magnet. Examples: “orthodontist event Tulsa,” “campfire safety event Charlotte” or “vegan cooking event Chicago.” For tips on finding more specific keywords, take a look at this post: How to Research Keywords. Pro Tip: When you advertise to prior website visitors, be sure to EXCLUDE Facebook users who have already purchased a ticket.This can easily be accomplished by creating a custom audience from the same page you used to track conversions; i.e., your thank-you page. Find them by searching for similar events in news websites. Once your event is on event discovery sites, make it easy for people to buy tickets without leaving the page. And when possible attendees see it on a weekend, they may feel less stressed for time and more willing to commit a few hours to your event. Some of your registrants may not follow you yet. Nice article, thanks to you I have a new recource for marketing, Here is another really helpful article on using your attendees to help you promote. There are only #49 tips here. The highest echelon of “influencer marketing” is the paid brand ambassador. 1. Your attendees are your biggest advocates. Note: If you are promoting a digital event, send invites a month or two in advance. See you at the next #Wineweb! Promoting an event becomes the key to a successful, profitable event. There are three different primary media pathways for advertising your event. To successfully advertise your event, you should use a multifaceted approach that includes online advertising, networking, and advertising through the media. The hashtag is #wineweb and the registration page is wineweb.eventbrite.com. these things may small but it’s important and it will help us to make successful your trade show event. Once your goals and measurement tools are in place, it’s time to kick off your event marketing plan. Thanks for sharing it! Logo Design Cost UK is actually affordable and reasonable when it comes to UK market. Perhaps the goal is to give the additional boost to a fund-raising campaign or to increase brand awareness through experiential marketing. There are likely journalists who cover local events. Advertising an event-planning business can be a tricky endeavor since part of this industry consists of promoting other businesses through events. Post again with videos and to remind people of registration deadlines. Like the videos, this could be an interview with one or more of the speakers. Imagine my delight when i saw you wrote it – I KNEW it was going to be as good as the insight you presented here in Madison, WI recently. Stephen Kim is a Content Marketing Strategist at Bizzabo. After the event: Thank yous and follow ups. Registrants will be watching the hashtag, so fill that stream with interesting content. Planotech is the best event and marketing company in Bangalore with the most talented youngsters. Very comprehensive and useful article. Smartphones make this easy. Seek out people with vast online influence — celebrities, subject-matter experts, popular bloggers, YouTube stars. It has many great features. Don’t just spend more money to make advertising work for you, take a targeted approach to make paid advertising more efficient. Fantastic article on events marketing. Check out this article.Â. Here’s how to promote the event with social media and blog posts: Pick an event hashtag that’s short, and ideally, unique to your event. You’re going to always, always use this hashtag in every tweet and post. contact the below link for more details Nice job on the list. Thanks again for catching that! You can find more thank you page examples here. Take advantage of event discovery sites, Whisper it, but Eventbrite isn’t the only place for finding out about great events in your locality.  Event-goers will also discover events on other platforms – like, – as well as the personalised recommendations they receive on Eventbrite.  Â, Once your event is on event discovery sites, make it easy for people to buy tickets without leaving the page. I would say advertising is incredibly important in event management. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Create thoughtful content that positions your event brand as a thought leader – or shows your audience how great a time they could have if they attended.Â, work for you, take a targeted approach to make paid advertising more efficient. 6 weeks before your event. The end of the event isn’t the end of the event marketing. Businesses spend a hefty amount of money on advertising campaigns annually, while only a few of them bring intended results. This works best if the event you’re advertising is applicable to the station from which you buy it, obviously, but a commercial on Pandora, Spotify, or other online music clients could help you reach thousands of potential event attendees. Either way, great article! The tweet will announce that they’re going and include the hashtag and the link to the registration page. Consider sending an email on the weekend. Our events have the experience to handle the best of the events and marketing programs. Post-event follow up is so important. Please do! digrightin.com. Use these tactics to make the most of that following and convert your followers to attendees. It supports non-profit organizations across United States and helps to host an event, manage auction online, start a capital campaign, around all over the country. Wow, great post with a lot of pertinent info for marketing. We have used it successfully for many years. You look something up online, and days later, you’re seeing ads for it on a completely different site. That means working with them to define goals early on. Just keep in mind that while there are plenty of ways to advertise your event, you need to test and tweak which ones work for you until you find a winning combination. One area I think that is missing is the pre-event marketing for tradeshows. By using their algorithms and automated tools, you can create ads targeted to those exact people. I highly recommend it. Many media sites, especially the hyper-local news sites, let you post events. And if you’re already planning for next year, don’t forget to tell your audience. I have to step out and grab a bite (and watch 30 minutes of NCAA #MarchMadness). Just send a list of questions and post the answers when the speaker sends them back. I read this article a 20 times and missed it every time. Call or email radio stations in your area to get rates for advertising spots on their stations. Therefore, as an event advertiser, you should lead the creation of keyword-driven, relevant and emotionally-appealing content. The ability to buy tickets, wherever event-goers are, will streamline the customer experience. These can be produced quickly using Google Hangouts or Skype. We’re 40 strong spread across design, development, and project management. If you find that you’re getting traction on one social network, but not others, move the conversation around. Never miss a chance to promote your social media accounts! Excellent write-up, Andy. One Eventbrite creator saw a six time return on their investment in. For most events, online searches (primarily Google searches) can be expected to drive between 5-10% of ticket purchases or registrations.Â. Now they’re more likely to help and less likely to use the wrong link or hashtag. I’m putting the word out on Twitter to see if anyone has a tip to add. This could be a page or website specific to the event, or if you don’t have a site for the event, use an EventBrite page. Turns out, and thank you to @TReederBlazon for pointing this out, we’re missing a #2 on our list. Event promotion encompasses all the efforts made to successfully market an event. That was a great list! With the information you’ve gathered on your target audience (and strategic tools like, ) you’ll be able to reach the exact attendees you want.Â, might seem like a thankless task, but it’s worth it. It’s best to follow people when you have a compelling event promotion tweet at the top of your stream. Here’s a list of reasons to tweet before the event. Thanks @crestodina  @amandag I look forward to catching up soon. 3. This can be very effective! A good balance is the “4:1:1 Rule.” It says you should post or share four pieces of content written by other people or brands for every promotional post you make. You can use technology tools like SocialLadder to find, manage, and capitalise on social influencers in your sphere. They can include all kinds of relevant content. If you have positive feedback from previous events or credentials for the speakers, use them as quotes in your emails and on the website. mj. If someone shares something on Facebook, thank them on Twitter. I lost 15 pounds and wrote a follow-up article, which promoted the event the following year. I was in the audience for the weight loss event. Once you know who you’re targeting and where you’re spending your ad budget, copy and design become very important elements of event advertising. Andy, is #2 missing a test to see if anybody is really paying attention? Hey @amandag  & @crestodina ! Where you spend your advertising budget should be dictated by your target audience. Thank you so much…this has helped me tremendously. Thanks Karen The Natural Living School UK. with a scatter-gun approach every time you announce an event, you might be missing the mark.Â, Instead, segment your email lists into categories – like people who have bought tickets in the past versus those who haven’t, or different demographics within your target audience. In the title tag, it’s best to put the name of the event last, so the keyword appears first. You want to find more people just like that.Â. This is good for networking. Content Chemistry: The Illustrated Guide to Content Marketing, http://jsainteractive.com/conference-lead-generation, https://www.facebook.com/PRaustralia?ref=hl, Countdown: “Just X days until the event!”, “Just saw Jane’s presentation. This will help things look good later when you share the presentations after the event (see post-event email below). Thanks Andy! I am sharing this with my marketing team. Often events/conferences invest in photographers, videographers and bring in the best speakers… and do nothing with the content. You want to find more people, Facebook, Twitter, and Pinterest all have the technology to help you. I could add a lot to your truly awesome list, but I’m on the clock. Who are they? If someone mentions the event on Twitter, say hi to them on LinkedIn. This email targeting is made easier with email marketing platforms like. And while there’s no one-size-fits-all approach to event advertising, there are a number of essential channels and tactics you should be experimenting with.Â. ProTip: Do a guest blog post exchange with a speaker. We do our best to make the blog useful. It’s the main means to achieve your goal. Websoles is a technology wise creative company doing extensive projects in the field of Website Designing, Website Development and Mobile Application Development. Great post, it’s been very helpful cause i’m planning an Event, How many weeks before an event is appropriate for a mail out brochure so the people will not forget. Great list! Now you can write Bob a check for $500 (and a thank you card) for his help promoting the event. You put a lot of work into crafting the ultimate event. But when you’re promoting a big event, consider changing these links so they send visitors directly to the event page. People love to. Love this list! Would you mind if I shared this article this on behalf of the organisation (at the Public Relations Institute of Australia) I intern at on its LinkedIn discussion group and Facebook page? Here’s the link to our Facebook page: https://www.facebook.com/PRaustralia?ref=hl, Andy is out of pocket right now, so I’m feeling in. But the more you do, the fewer crickets you’ll hear. The cornerstone of all the promotion efforts is the event page or website. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Find those attendees and motivate them to help you spread the word online.Â. I will try most of these marketing strategies while planning my next event. If you’re not sure how to market an event, here’s a list of 50 event marketing tips. Eventbrite research shows that over half of urban event-goers look to neighbourhood guides for things to do. If you have a list, email marketing may be your best channel. Event Advertising Idea #2. 1. The email follow-up to registrants is a way to say thank you, share important links and keep a bit of buzz going…. Shift focus from promotional to conversational, Move away from strict marketing messages on your, and consider content that engages your followers.Â, Maintain the momentum until you’re sold out, Choosing the right ticketing and registration partner will help you keep the new attendees you’ve won over. Thanks for the encouraging words, Catherine! Consider using marketing techniques to increase your credibility, improve your image, and build prestige when you sponsor events that attract your target market. Use Twitter Advanced Search to find people who are interested in your topic and live nearby. Designing, building, and supporting the web since 2001. With the information you’ve gathered on your target audience (and strategic tools like ToneDen) you’ll be able to reach the exact attendees you want.Â. Your personal invitation (with all the info and links to the registration page, of course) can offer them a unique discount for their members. Content is about capturing great memories! Chambers of commerce are often happy to promote events relevant to their members, especially if the organizers are members themselves. Thanks for the great tips and insights for the event marketing strategies. I’d add one thing to your pre-event marketing outreach  — direct personal emails to organizations, e.g.,  local Meet-up groups, that would have an affinity for your organization, mission or topical focus of your event. See you there!” (mention registrants, especially social media influencers). really good content. Find out why. Growing your event marketing campaigns knowledge will prove to be invaluable as live events continue to grow as a go-to solution for marketing professionals across various industries. Our Web and Mobile Development professionals are committed to provide work which pushes the limits of creativity and at a quick turnaround time with utmost quality. Example: A hypnotist came to town and did mass hypnosis in a hotel ballroom with 100 people who wanted to stop smoking and, at a separate event, another 100 who wanted to lose weight. As with the photos, it’s ideal if the presentations are embedded into the event site or blog post using a tool such as Slideshare. I’ve always found it strange that marketing executives who spend so much on event marketing don’t spend the time to do promotion before the event, targeting attendees only, like our program does: http://jsainteractive.com/conference-lead-generation . Create a special event hashtag (and overuse it). Pictures set a vibe and answer event-goer’s questions about your event’s atmosphere. Now it’s time to share stories, say thank you and stay connected. In fact, events that. Thanks for the great tips! Create thoughtful content that positions your event brand as a thought leader – or shows your audience how great a time they could have if they attended.Â. Sponsoring a booth at another event is a strategy companies typically use to build brand presence, as well as to drive leads, and it can be quite an effective one. Create a standard Powerpoint template and share it with your speakers. This might be as simple as your basic enter-to-win sweepstakes, or something more unique and playful — like a judged Snapchat drawing contest or a tag-a-friend contest (“Who would you bring?”). Right in time when we are promoting one of the biggest spiritual retreats in Malaysia. Share this code with Bob, your keynote speaker. Share these tips with your event attendees: One Eventbrite creator saw a six time return on their investment in ad retargeting. If you don’t, you may ask partners, speakers, or friends to mention the event in their emails (see “Affiliate Partners” below). Chicago Community Member As you can see, we’re recommending a lot social media activity, taking advantage of any excuse to connect, mention, post, tweet and link. For large events, email once months in advance to announce the speaker lineup and to announce early-bird registration discounts. It may only be two slides (a title slide and an interior slide) but it will have fonts and colors that match the event theme. These summaries can include quotes of positive feedback from a follow-up survey. Thank you for sharing such an informative article. Since a significant amount of an event’s revenue is attributed to its sponsors, sponsorship can often make or break an event’s success. Where you spend your advertising budget should be dictated by your target audience. Some of your registrants may not be subscribed yet. By signing up you agree to our Privacy Policy. Pictures set a vibe and answer event-goers’ questions about your event’s atmosphere. With just a little bit of effort you can utilize several different forms of free advertising for almost any type of event. If you successfully get their attention, you may get a bit of press! That MPI TechCon was a great event. Take well-lit photos that appropriately capture the ambiance and illustrate what people can expect at your event. For example, Orbit runs a monthly event called “Wine & Web”. Regardless of the list, use these event email marketing guidelines: Subject lines that inspire awe, anger, or anxiety lead to higher open rates. Don’t just encourage your sponsors, partners and speakers to help with promotion, make it easy for them. This could be a page or website specific to the event, or if you don’t have a site for the event, use an EventBrite page. If you ask nicely, maybe the speakers will make a little video for you, like Jay Acunzo, founder of Unthinkable, did for us for Content Jam. 2. Either way, make it compelling by including ALL of these elements: Clearly indicate the topic, time, place and who should attend. After nailing down the details of who will be completing what tasks in the lead up to your event, think about how your audience likes to plan to gain a sense of the right time to kick things off.Â. Predictable and boring advertising messages get rejected and consequently result in the failure of a campaign. The most common forms of paid advertising used for event promotion are: Search (PPC): PPC ads are structured to reach your target audience when they’re searching for you. This is a great resource! If this seemed overwhelming, don’t worry. I can’t believe we missed it. And within those ranks, you might find, . Great Job! They may be in a social mood and even invite a friend. The other critical part? Making video and graphics front and centre on your event website. Answer these three questions and you can target the right people with the right message.Â, In addition, consider building a profile of your target audience — this includes age, location, profession and interests. Follow these basic instructions to search optimize the event webpage or the Eventbrite registration page. Make sure that the image from the event page appears. You’re an event marketing champion,..:). Make sure to take pictures of people, speakers and attendees, as things are happening and share them on Twitter. If you don’t have the budget to hire professionals, offer free admission (or even a table in the event space) to a pro photographer or videographer in exchange for services. From the beginning, you should prepare event marketing strategies according to your budget for how you’re going to go about marketing the event. Its a Beautiful thing. Choosing the right ticketing and registration partner will help you keep the new attendees you’ve won over. Check out this attendee workbook to help you get started. Â, Whisper it, but Eventbrite isn’t the only place for finding out about great events in your locality.  Event-goers will also discover events on other platforms – like Spotify for music fans or Lanyrd for conference-goers – as well as the personalised recommendations they receive on Eventbrite.  Â. Amazing tips.. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. People love to share chances to win with their friends. Retarget event-goers who expressed interest, People who weren’t ready to make a ticket purchase the first time are often grateful for the reminder to sign up before it sells out. An effective invitation has three major components. Take advantage of event discovery sites. Put a few of your best photos on Facebook and Google+. Now you can pay them a referral fee to that partner for those registrants. So get marketing! Create a unique promotion code for each partner and speaker. For example, maybe you’re organising a brand new technology tradeshow and hoping to entice attendees of Salesforce’s user conference, Dreamforce. If the event is relevant to their audience, ask if they will accept, post or promote events from outside organizations. I hope they find it useful. 17. Cut the ad groups or campaigns that didn’t perform, and reallocate their budget into the ones that did. These make much more interesting stories than if the reporter sat on the sidelines. 2. Andy, this is fantastic! . Greatly appreciated. Surveys are a great way to get feedback, but they’re also a way to gather testimonials that you can use for future events. Thanks for sharing such a great information about event marketing strategy.One of the popular event registration solution is Events.org. Using paid advertising to promote your event is an effective way to increase registrations and capture new leads for your database. The more people use your hashtag, the more you’ll see your reach increase.Â, Need inspiration or guidance to create your event hashtag? Arrange for on-air time with an online radio station. While this holds true for almost every industry, the reality is that marketing any event service is not easy. You can find more advice on this SEO checklist. Even if you’re giving away something small, like a book or a gift from a sponsor, use this as an opportunity to gather email addresses (with permission of course) and then share a picture of the winner holding the gift on the social networks. @Andy, I found the link to this article on Pinterest. You don’t need a big advertising budget or celebrity endorsements to make this work. The target keyword should combine the event topic, the word “event,” and the name of your city. Finally a page where theres no bull… Just a page where “Great minds are reaching out to help others be their best, and reach great potential”! Unfortunately, I missed Mana’s talk. Effective advertising for your event requires careful thought and planning. Even if you perfectly execute every aspect of your advertising strategy, it doesn’t end when your event sells out. Join over 16,000 people who receive web marketing tips every two weeks. If you’re just sending emails to your entire mailing list with a scatter-gun approach every time you announce an event, you might be missing the mark.Â. Thank you! drive two times more sales and free registrations on average than events that redirect to a ticketing page. You can find unlimited opportunities to broaden your competitive advantage with this in mind. The type of event, its target audience, internal resources and the budget all determine your marketing approach. Mention speakers, encouraging them to share it with their networks. Send it out as a newsletter to your segmented email base — even those who didn’t attend. Mention the person who said it and use the hashtag. After these tweets, follow a few people who may be interested in your topic. I’d add in to leverage the event content (photos, videos, PPT’s) after the event. Of course! Without a clearly visible button and a call to action, you might not get any action…. Luckily, there are plenty of event management tools that can help you map out your timeline. Instead, segment your email lists into categories – like people who have bought tickets in the past versus those who haven’t, or different demographics within your target audience. Hosting the event: Making sure things run smoothly on the day. This kind of list may help attendees find each other afterward and get a better networking benefit from the event. If it’s long, break up the text into short, concise paragraphs. Signs should be clearly readable from a distance and prominently display the date and location of … But with so many social networks to choose from, advertising your event on them can get overwhelming, fast.Â. Thank you Andy. Link to this post in the emails mentioned above. This is a chance to bond and have some fun. Find these by searching Google for “event calendars” in your city. The event page should have a nice, detailed event description, which includes the keyword several times. Again thanks for this informative blog. I am planning to star my own business and your these marketing tips will help me alot. Planning the event: From idea to action plan. Usually when an event is being held some type of advertising must be done. Promoting your event via email is actually pretty straightforward. Fantastic and relevant article. We use EventRoar to rapidly send event information to publications. Thanks for taking the time to provide a very detail post about event marketing. They can use this code when they promote the event, offering a discount to people in their social networks. You can find her sampling beer, stuffing her face with cookies, and checking out local comedy shows. Kudos! Get under your audience’s nose by advertising your event on the plethora of … Then create email campaigns that speak to those smaller groups with specific messages. The ability to buy tickets, wherever event-goers are, will streamline the customer experience. — people who match your buyer profile in terms of demographics, geography, stated interests, and online behaviour. This will capture the audience’s attention and entice them to attend. Photography is also crucial for making the other techniques on this list — from advertising to email — more effective. Tell your audience about the event. 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